~ As you enter into music industry 2.0 you WILL need a plan of action. No longer can you just write songs, play some local shows, get a record deal and have the label do all the work. If that is how you think it works, get out now and do not look back. However, those that are willing to take their career into their own hands as we enter 2010 please read on, enjoy, debate and once again, most of all... good luck! Go here for the full article originally penned by Ariel Hyatt: http://tinyurl.com/y9u9z7w
TIP # 1:
THIS IS A GAME YOU CAN CHANGE THE RULES AS YOU GO
Musicians tend to be perfectionists – I know this because I have spent my entire adult life working with musicians. My dear musicians take note: Goals are never written in stone and they are not the word of the almighty! They should be looked at as beacons and guiding points for you to keep yourself on track along your musical journey.
I would not recommend changing them every week but the music industry is changing so rapidly it’s hard to know what goals are reachable in this landscape. So if the course of the year your goals change its OK to cross one off or modify another or start the game again and write new ones down as you go.
TIP #2:
DON’T BEAT YOURSELF UP!
You will have your days where you may get frustrated, and you may start to crucify and criticize yourself when you are not achieving goals as fast as you want them. (sound familiar?)
Self-criticism will interfere directly with achieving your goals and dreams. So, the next time you are making yourself wrong for the fact that only 20 people showed up at your last gig or railing against yourself because your couldn’t hear yourself in the monitors try to turn that around immediately, Take a step back and acknowledge the good, and instead celebrate your wins, no matter how small.
TIP #3:
WRITE DOWN 5 SUCCESSES EACH DAY
I’m inviting you to write down five little victories a day for this entire year. I learned this powerful technique from T. Harv Eker, who says that you should write down five positive things you do every single day. Once you start getting into this habit, you are training yourself to put the focus on the positive and get your brain to stop being so self-critical.
So put a notebook in your gig bag or next to your bed.
Each day write down 5 things. Make one or two of them music or band related.
Here are some examples:
1. Went to gym.
2. Started writing lyrics to a new song
3. Called three clubs for potential booking.
4. Did laundry.
5. Reached out to a music blogger who will love my music.
6. Made dinner for my boyfriend/girlfriend/wife/husband/kids/ friends (etc).
Right now, stop what you’re doing and write down five tiny successes you had today and yesterday.
YOUR GOALS - SETTING THE STAGE:
IDENTIFY & WRITE DOWN YOUR FOCUS AREAS
Here is a list of some areas you may want your goals focus on.
Skip the areas that do not resonate with you and start by identifying what areas your goals will center around.
Think big, be unreasonable, and don’t hold yourself back.
Building Your Brand:
Honing your unique selling points
Color Scheme
Logo
15 second pitch
Photo shoot
New website
New album
Video creation
Personal health so your performance is better – exercise, eating etc.
Marketing:
What will you do this year for your overall marketing plan?
PR – Traditional print media
PR – online media
PR – TV and videos
Radio campaign
Have friends or family members help you
Communicating:
How many people should be added to your e-mail list each month?
monthly newsletter
Posters
Flyers
Social Media Strategies:
MySpace page reskin
Twitter stream
Facebook Fan page
Facebook ad campaign
Photo sharing
Last.fm
Blogging
Podcasting
YouTube channel
Linkedin profile
Artist Data profile
Booking:
Local gigs
Number of people at your next gig
Touring regionally
Touring nationally
Touring internationally
Opening for who?
Getting a booking agent
Getting a college agent
Releasing Music:
Are you recording an album this year?
Who are you writing songs with?
Full Length vs. EP ?
Live album
Who is your dream producer?
Where are you recording?
Money:
How much money you would like to earn?
What will you spend?
Buying a new instrument?
Number of CDs you would like to sell
Film and TV placements.
Number of downloads you would like to sell
Getting a manager
Here’s to your success in 2010!
While I'm not a musician this post was particularly helpful/insightful. Thanks for sharing and Happy/Heavy 2010.
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