Sunday, March 27, 2011

The New Music Business Model: Integrity = Bullshit

~ You hip to this Rebecca Black "hit" Friday yet? As a young musician with aspiring dreams and goals in 2011 this will either be a source of inspiration or suicide depending on how you look at it. Allow me to paraphrase / quote Peter Shankman in relation to this topic: "We like destruction. We embrace mediocrity because we need some level of proof that we're not the worst things out there". Enjoy the article, but I refuse to post the video.

Move Over Major Record labels, independent artists are becoming top sellers on iTunes today. New music artist Rebecca Black is living proof independent careers are more possible than ever. Recently going viral with a $2000 music video shot in California, her single "Friday" is going to earn over $1 million dollars thanks to her innocence.

Rebecca Black "Friday" YouTube music video has over 44 million views to date. According to iTunes, the song itself has sold over 2 million units, making her one of the hottest selling artists today. The only artists to strike double platinum in single sales lately is Justin Bieber, Lady GaGa, and Wiz Khalifa who she tops individually in daily averages on video views.