Sunday, August 29, 2010

The King is Dead; Long Live the King

~ Check out this highlight from a longer article I found here:

And isn’t that what this should be about? The fall of the music industry – and the ascendence of online music – hasn’t benched the careers of musicians destined for stardom, it’s opened up opportunities for people who never would have gotten any playing time in the first place. Never before have bands had so many avenues with which to get their music out to potential fans, and we should be embracing that instead of mourning the loss of a machine that will never be resurrected in its previous form. Are you going to become a millionaire musician with this new model? Probably not. But you probably weren’t going to in the first place.

Adjust your expectations. Play more shows. Offer more merch. Use the new technology to your advantage, because it’s not going anywhere. Don’t waste your time wondering what could have been, if only major-label support were still a cash-cow reality. It’s pointless. Push forward, and don’t become one of those people who complains about how things were better back in the day. They weren’t.