Monday, February 21, 2011

Launch Music Conference 2011

If you are on the east coast, or maybe need an excuse to travel to the east coast, you might want to think about attending the Launch Music Conference April 21 - 24. This is it's 3rd year running, and for what you get it is definitely worth the low price tag.

Network. Build relationships. Get your music heard. All things that your career requires.

Check out more info on their site HERE.

See ya there...

Sunday, February 20, 2011

Success or Death

"Success or Death" should be your new mantra.
Without dreams we are nothing.
We might as well be dead.

I will tell you this: Please DO NOT think that your success is defined in the music business by how much money you make. If that is your goal, then I politely suggest you quit now, or wrap you head around this: Please DO measure your success by how much music you make.

Make great music. Make music that makes you happy. Make music that gets you out of bed every morning. Make music that is an escape from the responsibilities of everyday life.

Do this and consider yourself a success!

What are you doing right now?
What steps are you taking to reach your goals and make your dreams a reality right now?
How will you define your own success right now?

~ Thanks to Hugh Macleod and his new book Evil Plans for inspiration.

Tuesday, February 15, 2011

Your Daily Online Check List

~ I found this on the Music Think Tank. Read the full article HERE.

Do you or your band have a daily online routine? You better. At the speed this world moves you can’t afford to miss even one day of what is happening. Your competition is not sitting still, so you better be out there. But as a band you have to find a balance that is not going to hinder your ability to be a band. You need to write, rehearse, record, perform… if you don’t do any of those things, being online won’t mean much.

So I thought I would take a look at my daily online routine and maybe you can apply to it your routine.

10 Things Every Musician Should Do Online Every Day

1. Quick Email Scan. – When you wakeup, you’re a band, so whatever time of the day this might be is fine. Grab your iPhone or smartphone and do a quick scan of your email for anything important or urgent. Respond to those very urgent emails right away. You will know what they are when you see them.

2. Clean out garbage email. – Get out of bed, get yourself some coffee, breakfast, whatever you need to get going. Sit down and open your laptop, clean out all the garbage email you received overnight. Even with spam control all our inboxes get filled with crap. Get rid of it now so you only have real messages to deal with.

3. Review all new Twitter followers. – Twitter will send you a email for every new follower you receive. Do a five second scan of those new followers. No profile picture, no website link, no profile description, nobody follows them; delete the email and go on to the next one. If they have these items go check their profile in Twitter. Do a quick three second scan of their tweets, if it interests you follow them back. If they are clearly a music fan, a fan of your band, a fan of your style of music, a fan of similar bands… follow them back and send them a quick Direct Message thanking them for following you. Do this for everyone who is following you.

4. Do a Twitter brand review. – While in Twitter check for new Mentions of your Twitter ID. Check for any of your tweets that have been retweeted. Review your saved searches. Basically you are doing a review on who is talking about you on Twitter. Personally reply to everyone who mentions or retweets you. The searches could be for your real name, maybe your site URL, album title, anything. The key here is to get involved in the conversation!

5. Facebook initial review. – Review any friend requests. Check Notifications. Check Facebook Messages. See what is happening in your Facebook world. Just as you reviewed Twitter followers, do the same for Friend Requests. Do you have any friends in common? Are they clearly a music fan, a fan of your band or a similar band? If you accept their request, send them a quick message, or leave a wall post thanking them for the request. Check all your notifications. Who Likes your posts, left you comments, etc. Respond to comments that have been left. Check your Facebook messages. Same sort of review you give to your email can be applied to Facebook. Delete the garbage and respond to those that are important.

6. Facebook News Feed Review. – Do a quick review of your News Feed’s Top News. This will let you see what stories have the most activity. Leave comments and Likes on anything you like or anything that could help promote your band. Then switch over to your News Feed’s Recent News. This is a full list of everything all your friends have posted. Again, leave comments and Likes as you see best. Review everything since you last logged in. The key here is to get involved in the conversation!

7. Facebook Page Review. – Same drill, review all posts by fans. Review all comments. Respond to EVERYONE who left you a post or a comment. The key here is to get involved in the conversation! See a trend here? You have to talk with your fans on Twitter and Facebook.

8. Back to email. – Respond to any important emails. If using Gmail which I highly recommend… Star important emails you need to follow up on later.

9. Review your RSS feeds. – Switchover to Google Reader or your RSS reader and do a initial review of important feeds. Look for new, interesting and important stories. You can Star them in Google Reader to come back later for a full read. RSS feeds are the fastest way to keep up with new content added to your favorite websites, without having to visit every single one of them. You only visit the site when you find a new story that interests you. Be sure to review RSS feeds from other bands, see what they are doing.

10. Check your web or blog stats. – I bet most people never do this. This is so important, do not ignore it! Stats will tell you what your fans like and don’t like. Where they are coming from and where they are going. Be sure to look at these few numbers daily: Total traffic, Top stories, Referring sites, Top searches inside your site and searches that delivered you traffic and top exiting links (what links to external sites are being clicked). Google Analytics is a great free web stats tool to use on your website. Stats is a great plugin for a WordPress site that delivers great stats. Numbers don’t lie, so pay attention to them.

Now go write a song!

Wednesday, February 9, 2011

Innovate Don't Imitate

~ A few words of wisdom I scoured from the famous Lefsetz Letter. Check out the whole article, and the blog as well HERE.

Be unique. And stay there. If you’re like everybody else, you can be imitated into oblivion.

If you make metal music, don’t start working with beats, don’t follow the flavor of the moment. You might have momentary success, but then what? You’ve alienated your core for an evanescent new fan base?

Don’t mind the slings and arrows. It goes with the territory. If you don’t have haters, you don’t have a profile.

Let this be a lesson to you. Don’t go for world domination. Be happy you triumph in your own niche. Maximize the brand you’ve got. And don’t change your identity!