Wednesday, February 9, 2011

Innovate Don't Imitate

~ A few words of wisdom I scoured from the famous Lefsetz Letter. Check out the whole article, and the blog as well HERE.

Be unique. And stay there. If you’re like everybody else, you can be imitated into oblivion.

If you make metal music, don’t start working with beats, don’t follow the flavor of the moment. You might have momentary success, but then what? You’ve alienated your core for an evanescent new fan base?

Don’t mind the slings and arrows. It goes with the territory. If you don’t have haters, you don’t have a profile.

Let this be a lesson to you. Don’t go for world domination. Be happy you triumph in your own niche. Maximize the brand you’ve got. And don’t change your identity!

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