~ Here are some excerpts from an article I found on the Creative Deconstruction blog. In some ways this is a good summary of 09, as well as, some positive and motivating insight into the future of the biz in '10 and beyond. Hang in there, and most importantly GOOD LUCK! You can read the full article here:
2009 may not have lived up to everyone’s expectations, but there remain so many reasons to stay positive as we enter the new year. 2009 was transitional, as every part of the music industry struggled to find new footing.
Artists appear to growing frustrated with a lack of success relative to what they feel they’ve been promised by the Music 2.0 gurus.
Where are my 1,000 True Fans? I’m killing myself on countless social networks – why am I still not making any money?
I get the frustration, and I sympathize with you. The business of extracting revenue from music is not easy, and it takes a whole lot of work. DIY promotion is not a silver bullet. Hopefully neither I nor anyone else have led you to believe that it is. Signing a lucrative record deal would possibly be a lot easier (assuming you aren’t neglected or dropped unexpectedly of course.) But independence can be much more rewarding, and even more profitable than signing your rights to the majors.
Hang in there. Success doesn’t happen over night. Independent artists are small business start-ups. Any entrepreneur will tell you that most new businesses go 5 years before leaving the red. That scenario isn’t for everyone, but fewer and fewer alternatives are left. It’s important that you know what you’ve signed up for.
The DIY movement is one of those unique opportunities that only appear every generation or so. Music is leading the charge into modern, technology powered, socially connected business. This transition will only accelerate as other related industries begin to follow down the path of creative deconstruction. It’s the perfect time to establish a new career and make something happen. There is still room on the ground floor, but space is becoming limited.
2010 is going to be the year of execution for many – whether artists, new services or start ups. My advice? Do whatever you have to do to make sure that you are one of them.