~ This coming Tuesday Feb 2, I will attending the NMS, New Music Seminar, at the Fonda in Hollywood. If you see me there feel free to chat me up. Tickets are still available, and here is more info on the event:
NEW MUSIC SEMINAR LOS ANGELES
DATE: February 2, 2010 LOCATION: Henry Fonda Theater, 6126 Hollywood Boulevard, Los Angeles, CA 90028
From the co-founder and director of the original legendary New Music Seminar comes a seminar for the new business of music.
This low-cost one day event will give you the knowledge and the tools to step into tomorrow’s music business today.
The day will kick off with a keynote speech, followed by four sessions filled with vital information on how to see it and how to do it, accompanied by the New Music Seminar Guide Book filled with important contact information and vital new music business basics.
The Schmoozatorium will have important industry exhibitors and an opportunity for you to network with the other Seminar delegates. Delegates will also receive the NMS Directory, an invaluable guide filled with vital information, including forms, contacts and discount offers worth well over $100.
9:00am: INTRODUCTIONS Welcome to the New Music Seminar.
Welcome to the New Music Business: Everything You Know Is Wrong Setting your targets to the new definition of winning. The Story of 1000 true fans. Fan Relationship Management and an introduction to the new science of The Fan Pyramid and how to maximize revenues from your different types of fans.
12:00 noon: KEYNOTE SPEECH: Daniel Ek, Founder, Spotify
1:00 pm:Second Movement:
Get Arrested! Marketing and Promotion in the New Music Business. New and old ways to expose yourself regardless of genre. This movement will discuss the best of the old marketing that still works and the best of the new on line marketing that works. How to encourage a quantum event. What are some innovative ways of marketing using new and old tech and methods. What is the story you are trying to tell? Is your marketing approach going to best tell that story.
3:00 pm:Third Movement
The Creative Process and Radical Differentiation: The creative quartet and how to master it.
5:00 pm:Fourth Movement
Your Live Show and Tour: Simple Steps to Cut Through the Glut and Reach the Magic 300 Ticket Mark: Why does your act deserve the slot on the show more than any other Artist? How do you make your show hotter and build your touring base while maximizing your merchandising sales and profit per show?
6:30 pm: Conclusion and Closing
Tom Silverman (NMS Founder and Director, Tommy Boy)