THE MAXIMUM EXPOSURE LIST
September 27, 2008
Billboard Staff
It wasn't so long ago that a comprehensive promo plan meant working a record to radio and maybe buying ads in the local alternative paper when a band went on tour. This may sound quaint, or maybe, if your job depends on successfully promoing a band, it sounds blissfully simple.
Today the ways artists can promote their music have proliferated so rapidly that it can be hard to keep up with what's new -- what's actually cutting through the clutter. It's in this context that Billboard decided to geek out with 20 promotions and publicity experts across genres and mediums to creat the ultimate multimedia metric: Our first Maximum Exposure list.
1: SYNCH PLACEMENT IN A TV AD FOR APPLE
2: PERFORMANCES ON "THE OPRAH WINFREY SHOW"
3: SONG IN A TV COMMERCIAL THAT RUNS DURING A SPECIAL EVEN WITH SIGNIFICANT VIEWERSHIP (SUPER BOWL, OLYMPICS, ETC.)
4: SONG FEATURED AS iTUNES' FREE SINGLE OF THE WEEK
5: SONG COVERED ON FOX'S "AMERICAN IDOL"
6: SYNCH PLACEMENT IN ACTIVISION'S "GUITAR HERO" VIDEOGAME
7: SONG PLAYED DURING A HIT MOVIE'S OPENING CREDITS
8: SYNCH PLACEMENT IN HIGH-ROTATION TV AD FOR NIKE
9: PERFORMANCE ON LOLLAPALOOZA MAIN STAGE
10: SYNCH PLACEMENT IN MTV'S "ROCK BAND" VIDEOGAME
11: VIDEO ON YOUTUBE'S MOST-VIEWED VIDEOS PAGE FOR MUSIC
12: COVER STORY IN ROLLING STONE
13: SYNCH PLACEMENT IN ROCKSTAR GAMES' "GRAND THEFT AUTO"
14: SYNCH PLACEMENT ON HBO'S "ENTOURAGE"
15: VIDEO ON THE FRONT PAGE OF YOUTUBE
16: SYNCH PLACEMENT IN ABC'S "GREY'S ANATOMY"
17: ANY SINGLE OR VIDEO LISTED IN THE "FREE ON iTUNES" SECTION
18: SINGLE PLAYED ON RADIO DISNEY
19: PERFORMANCE ON BONNAROO'S WHAT/MAIN STAGE
20: SYNCH PLACEMENT IN CW'S "GOSSIP GIRL"
21: PERFORMANCE ON NBC'S "TODAY"
22: ALBUM DISPLAY AT WAL-MART
23: PERFORMANCE ON COACHELLA'S MAIN STAGE
24: PERFORMANCE ON ONE OF MTV'S AWARDS SHOWS
25: PERFORMANCE ON MAIN STAGE OF VANS WARPED TOUR
26: COVER STORY IN SPIN
27: ALBUM FEATURE IN Itunes' "new music Tuesday" e-mail
28: SYNCH PLACEMENT IN EA'S "MADDEN NFL"
29: SONG PLAYED OVER A HIT MOVIE'S END CREDITS
30: SYNCH PLACEMENT IN A HIGH-ROTATION TV AD FOR CONVERSE
31: STARRING ROLE INA REALITY SHOW ON MTV
32: PERFORMANCE ON OZZFEST'S MAIN STAGE
33: ALBUM DISPLAY IN TARGET
34: VIDEO LINK ON PEREZHILTON.COM
35: PERFORMANCE ON THE HOWARD STERN SHOW
36: SONG PLAYED ON ABC’S “DANCING WITH THE STARS”
37: SYNCH PLACEMENT IN MTV’S “THE HILLS”
38: INTERVIEW/FEATURE IN ROLLING STONE
41: ALBUM DISPLAYED AT STARBUCKS COUNTER
42: PERFORMANCE ON CBS’ “LATE SHOW WITH DAVID LETTERMAN”
43: VIDEO ON MYSPACE MUSIC HOME PAGE
44: SYNCH PLACEMENT IN A HIGH-ROTATION TV AD FOR ADIDAS
45: COVER STORY IN VIBE
46: PERFORMANCE ON ABC’S “GOOD MORNING AMERICA”
47: ALBUM/SINGLE LISTED ON AMAZON’S MAIN MUSIC PAGE
48: ALBUM/SINGLE LISTED AS “WHAT WE’RE LISTENING TO” ON iTUNES
49: ALBUM PROMOTED IN TARGET CIRCULAR
50: ALBUM/SINGLE REVIEW IN ROLLING STONE
51: VIDEO IN ROTATION ON MTV
52: ADDED TO MEDIUM ROTATION AT URBAN RADIO STATION IN TOP 100 MARKET
53: PERFORMANCE ON NBC’S “THE TONIGHT SHOW WITH JAY LENO”
54: ADDED TO MEDIUM ROTATION AT COUNTRY RADIO STATION IN TOP 100 MARKETS
55: PERFORMANCE ON LOLLAPALOOZA’S SECONDARY STAGES
56: VIDEO ON YAHOO MUSIC HOME PAGE
57: ARTIST INCLUDED IN VANITY FAIR’S ANNUAL MUSIC ISSUE
58: PERFORMANCE AT THE VIRGIN MOBILE FESTIVAL
59: PERFORMANCE ON NBC’S “LATE NIGHT WITH CONAN O’BRIEN”
60: VIDEO IN ROTATION ON VH1’S “TOP 20 COUNTDOWN”
61: SINGLE PLAYED ON KCRW’S “MORNING BECOMES ECLECTIC”
62: PERFORMANCE ON NPR’S “WORLD CAFÉ”
63: PERFORMANCE ON BONNAROO’S SECONDARY STAGES
64: ALBUM DISPLAYED IN BEST BUY
65: ALBUM/SINGLE REVIEW ON PITCHFORK.COM
66: MENTION ON PEREZHILTON.COM
73: PERFORMANCE ON ALL POINTS WEST MAIN STAGE
74: VIDEO ON CMT’S “POWER PICKS”
75: INTERVIEW/REVIEW/PROFILE IN WIRE
76: ALBUM/SINGLE REVIEW IN SPIN
77: SYNCH PLACEMENT IN CW’S “ONE TREE HILL”
78: ALBUM MENTIONED ON WAL-MART’S IN-STORE VIDEO NETWORK
79: VIDEO IN ROTATION ON CMT
80: SHOWCASE PERFORMANCE AT SOUTH BY SOUTHWEST
81: ACTING ROLE IN A MOVIE
82: VIDEO IN ROTATION ON VH1
83: SONG PLAYED ON FOX’S “SO YOU THINK YOU CAN DANCE”
84: SONG USED AS THEME FOR A TELENOVELA
85: STARRING ROLE IN A REALITY SHOW ON VH1
86: PERFORMANCE ON WALMART.COM’S “SOUNDCHECK”
87: ALBUM/SINGLE REVIEW IN ENTERTAINMENT WEEKLY
88: SINGLE PLAYED ON NPR’S “WORLD CAFÉ”
89: PERFORMANCE ON COACHELLA’S SECONDARY STAGES
90: VIDEO STREAMED ON HOME PAGE ON MTV.COM
91: PERFORMANCE ON “LIVE WITH REGIS AND KELLY”
92: HOSTING SPOT ON ONE OF MTV’S MUSIC SHOWS (“SUCKER FREE,” ETC.)
93: ALBUM/SINGLE STREAMED ON HOME PAGE ON AOL MUSIC
94: SYNCH PLACEMENT IN SHOWTIME’S “CALIFORNICATION”
95: ADDED TO MEDIUM ROTATION AT ADULT R&B STATION IN TOP 100 MARKET
96: PERFORMANCE ON ROCKSTAR MAYHEM FEST’S MAIN STAGE
97: SYNCH PLACEMENT IN A HIGH-ROTATION TV AD FOR REEBOK
98: INTERVIEW/REVIEW/PROFILE IN VIBE99: ADDED TO MEDIUM ROTATION ON ROCK STATION IN TOP 100 MARKET
99: ADDED TO MEDIUM ROTATION ON ROCK STATION IN TOP 100 MARKET
100: ADDED TO MEDIUM ROTATION ON TOP 40 STATION IN TOP 100 MARKET
Original article located at:
http://www.davidcookofficial.com/us/blog/maximum-exposure-the-100-best-ways-your-music-get-attention
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