Wednesday, November 23, 2011

New Podcast Episode 8

Check out Podcast # 8 HERE!

Subscribe NOW!

Send me your questions: askblasko@gmail.com

Your Bands "To Do" List

~ This post originally appeared on LiveUnsigned blog. Article by Matt Stevens, illustration by Paul Linus Claassen.

The following is an example of things you can do regularly to make things happen (and it goes without saying your music has to be brilliant and remarkable for it to work). Some bands may do things at different times (i.e. only blog once a week or post videos more often) but this is a general example of a social media tasking sheet for a band:

Daily:
- Post updates to Twitter/Facebook.
- Re-tweet and share the links of other bands within your genre (then they will be more likely to do it for you).
- Update Your Blog.
- Upload Photos to Flickr.
- Tell one person about your music and thank them for listening (someone you know, not spam).
- Comment on a blog you are looking to have review your music (relevant content, not spam for your music).
- Post on a forum (not spam) and engage with people who enjoy the music in your genre.
- Reply to fan mail/@messages on Twitter and Facebook posts (essential).
- Check Google Alerts to see who is talking about your band online and engage with and talk to them.

Weekly:
- Update your gigs on Live Unsigned
- Post links to your music and ask fans to share them with their friends on Twitter (keep this to once a week to avoid it seeming like spam).
- Hang out at a gig where bands within your niche play and hand out fliers.
- Post a Youtube video (perhaps an acoustic cover/video blog/live footage).
- Submit your music to a music blog (that you are commenting on daily and engaged with)
- Upload a rough demo/rehearsal or live track/remix to Soundcloud.
- Contact promoters about booking gigs
- Contact local/national print press about interviews and reviews.
- Contact podcasters about playing your music and post an episode of your own podcast.
- Update band website with news and the other content generated in the week.

Monthly:
- Post a new song/EP on Bandcamp (and allow people to Download it in exchange for an email address).
- Upload a high quality video to Youtube.
- Do a UStream concert and post the show on Live Unsigned.
- Send out an email to fans.
- Review band finances.
- Review where the band is at with regard to long term goals.
- Start a contest for fans (perhaps to make videos or remixes)
- Create a new line or merchandise (T-Shirt/Mug/Box set/Multi-buy). A monthly time limited special offer is a good idea (i.e. 2 - CDs for £10 etc).

Long term goals:
- Get 5000 people on the email mailing list.
- Release an album and sell 1000 CDs
- Do a national tour.
- Collaborate with a major artist.

Wednesday, November 9, 2011

Music Biz Wisdom From The Godfather

~ Brian Slagel is the king shit of Metal Blade Records, and with the exception of Black Sabbath, has probably contributed more to the community of Heavy Metal than anyone else. Metallica and Slayer were introduced to the world via the Metal Massacre compilation series. He also signed my first band Cryptic Slaughter way back in '85! Here he is dropping some knowledge from his experience that you young bands should take to heart.

“A 360 deal for those of you asking is when a label signs a band and they take money from every form of income the band gets. Touring, Merch Music sales, etc… So they want their fingers in all the money a band makes. Not cool if you ask me. Bottom line this is a business and I always say first thing a band should do is learn about the business as it is easy to get ripped off Also artists need to know that management, record labels, etc.. we all work for you! It is ultimately your business and dont entrust running it to everyone else, always make sure at least one guy in the band understands and knows business. The successful bands always have this.”

“Labels get a lot of bad press and some deservedly so, but also watch out for shady merch companies too. Merch is so important to bands these days, you have to be with a good company there as well. WIth a good deal too. Ultimately to be a successful band you need the whole team around you. Good label, booking agent, manager, lawyer and merch company. All need to be on the same page and working TOGETHER! It is like car, you have 4 wheels and if they do not all go in the same direction at the same speed, your not going to get anywhere.”

“In regards to health insurance, remember a record company is just a part of a bands income and deals. They have deals with publishers, merch companies, booking agents, etc… So a band is it’s own entity, merch companies do not provide health insurance for bands. Once a band is big enough they themselves need to be a corporation. Then they can get their own health insurance. That is how the system works. If bands were employees of the record company we would also have to take out taxes on all the money given to the artist. That would really limit what they would get as we would have to hold up to 42% of all the money for the government. So in the end it does kind of work and we try to help out the bands get insurance etc, also managers are supposed to help with that as well. As we have all said, this is a business and can get pretty complicated. I knew NOTHING when I first started out and learned mostly by mistakes. Knowing about business is really, really important for all! I know it kinda sucks, but better prepared than sorry.”

~ Cryptic Slaughter released 3 records from '86 - '88 on Metal Blade. 3 of us were teenagers in high school, and Les the guitar player was a few years older. By default he became the "business guy" simply by being not as immature as the rest of us. Back in that time the "360 deal" was not even on the menu. Hell, our first 2 records were only released on vinyl and cassette... yup it was that long ago. We all still lived at home and were on our parents health insurance. We all eventually parted ways after our summer tour in '88 in pursuit of adulthood and responsibility. I am happy to say that we all have stayed in contact and everyone is healthy and doing well. Thanks Brian for believing in us! Those were some Golden Years!

Podcast and Destroy!


Seth from HowToRunABand.com and I have a podcast and it is up on iTunes. You can subscribe and listen for FREE!
Click HERE to check it out!

Please hit me up at askblasko@gmail.com if you have any topics and/or questions you would like us to tackle.

Sunday, September 4, 2011

TAXI Road Rally 2011



I will be speaking on 2 panels this year at TAXI's Road Rally Convention on November 4th. The Alternative Genre A & R Panel @ 2:45 and the Management Panel @ 4:30. Go HERE to sign up if you are a member or are looking for more info on the company and their annual convention.

Hope to see ya there!

Friday, September 2, 2011

Behind The Suit and Tie



A new preview clip from the long awaited heavy metal documentary "Behind The Suit And Tie" can be viewed above. The two-minute 45-second video clip features segments from Alan Becker (Red Distribution), Eddie Trunk (VHI Classic, That Metal Show, Q104.3, Sirius XM), Blasko, (Ozzy Osbourne), Missi Callazzo, (Megaforce Records), Al Dawson (Earache Records), Brian Slagel (Metal Blade Records), David Ellefson (Megadeth) to discuss piracy, corruption, manipulation issues and the future of a record label.

Due in 2012 on an as-yet-undisclosed European label "Behind the Suit and Tie" "pulls no punches and features some of the prime movers in the heavy metal industry drawing back the veil of mystique surrounding the music business and addressing tough questions about the industry itself, how it's run and where labels see their role in a digital future.

Through a series of interviews with players from both indie and major labels, "Behind The Suit And Tie" "will showcase the truth of how the music industry is being affected by the downward spiral of CD sales and how new and up-and-coming artists must learn to adjust to changing times, according to a press release.

The film will contain insight from:

* Ed Rivadavia (RCA Music Group)
* Jason Lekberg (Eleven Seven Music)
* Brian Slagel (Metal Blade Records)
* Blasko (Mercenary Management, OZZY OSBOURNE)
* Doug Keogh (Roadrunner Records)
* Missi Callazzo (MegaForce Records)
* Carl Severson (Good Fight Entertainment)
* Paul Conroy (Good Fight Entertainment)
* Alan Becker (RED Distribution)
* Al Dawson (Earache Records)
* Burt Goldstein (Big Daddy Distribution)
* Eddie Trunk (VH1 Classic, Q104.3, Sirius XM)
* Pat Egan (Relapse Records)
* Ray Harkins (Century Media Records)
* Ralph Graupner (Indevent Music)
* Gary Susalis (Music Choice)
* Ged Cook (Demolition Records)
* Bryan Mechutan (Demolition Records)
* Lee Barrett (Ascendance Records)
* Adam Watson (Plastic Head Distribution)
* David Ellefson (MEGADETH)
* Ryan Forster (Moshpit Tragedy Records)

Commented creator/producer Robert Bolger, after five years in the making I'm proud to announce that this project will finally see the light of day!

For more information, visit www.behindthesuitandtie.com

Saturday, August 27, 2011

I Got An Answer


~ I do on occasion receive industry insider questions from some of you. Here are a few that I will do my best to answer:

1. How is an artist/band selected to be on your roster? What do you look for in an artist/band?
Typically I look for bands that are hard working. Ones that have already built some buzz on their own by taking their careers into their own hands. What I do NOT look for are bands looking to get to the "next level" without putting in the initial work themselves.

2. What do you consider to be a "successful" artist/band?
Success is arbitrary. I always say to young bands- Define success by how much music you make, not by how much money you make. Ensure that your music has integrity.

3. What exactly is your firm's job for/to the band? (Tour booking, Legal representation, etc..?)
To simplify, the manager is the CEO of your band business. All managers take on different responsibilities depending on the needs of the artist.

4. You most likely have a dividend of the earnings, how is that acquired? (album sales, tour?)
The manager is paid by a negotiated percentage fee of the artists income. This number can vary. A typical percentage is 15% of the gross income.

5. Is any of those earnings owed if the band does not make it?(break up, no crowds?)
15% of 0 is $0.00.

6. How is the marketing done, through YOU? The band? Do you hire a marketing firm?
As labels lean more towards sourcing out this component, in my opinion I feel that aspect of an artists career should be handled by the management.

7. Does your firm ONLY answer to labels, or do you take on indie artists/bands as well?
We are living in a new age. Artists are reinventing the wheel as we speak. None of us will succeed if we keep a narrow focus. This is a new era for the music business and the possibilities are limitless.

8. What steps are taken to BOOST your artists'/band's repetoire and sales?(details are a plus here)
There is no magic answer here... if only it was that easy. Every artist requires different attention to detail. Square pegs do not fit in round holes without some kind of modification.

9. Have bands been recommended to you that you have taken on? If so, how does one recommend them to you?
Yes. All of my clients have been referred to me. I am grateful to have made those connections. I try to repay those favors when I can.

Hit me up: askblasko@gmail.com

Friday, July 15, 2011

Pay Attention

~ This is pretty much on point with what I have been saying to bands that hit me up looking to get to that "next level". The old school mythology of a label hearing your demo and signing you on the merit of your music alone and then the label does all the work is no longer a reality... and has not been for some time. Pay attention! Check out full article HERE.

Across the board, the companies that sell music on a national or global level are all looking for the same three things:

1. Ready-made artists
Record labels are no more in the business of developing artists than Wal-mart is in the business of growing apples or raising cattle. The A&R people who once brought some amount of expertise (meager as it may have been) to making records, choosing songs, or helping an artist define his or her sound have either been downsized into the role of an occasional consultant, or upsized into being label presidents, which of course means they don’t have the time to spend making records, choosing songs, or helping define an artist’s sound. Labels need a product that is ready to sell, but they are no longer in the business of making that product. That’s someone else’s job.

2. Marketing platforms
Even with allowances made for the impact of file-sharing and free YouTube music videos, it’s hard to deny that music, by itself, no longer packs the entertainment punch that it once did for the general public. Today, music competes with video games, social networking, and homemade movies of someone’s funny cat—and at the moment, we’re losing the game. As one A&R veteran bluntly told me, it’s simply not enough to try to get a song on the radio and hope that it will cut through the pop cultural clutter. This is why Columbia has just done a deal with the upcoming TV show “Smash”, that they hope will be the next “Glee” (another Sony Music project). It’s why Universal signed on for not one, but two, talent contests, with “American Idol” and “The Voice”. It’s why Bono and the Edge are spending endless hours reworking “Spiderman”. To be effective in the present entertainment economy, music needs to be teamed with some other entertainment or marketing element, whether it’s theater, live performance, television, brands, video games, books, or nightclubs. Music is becoming like sugar—it’s part of everything on the plate, but it’s not really a meal in and of itself.

3. Machines that are already up and running
They don’t have to be Big Machine’s, like Taylor Swift’s. But in the same way that a record label’s A&R department is not looking to develop an artist, a marketing department is not looking to create a marketing plan from scratch. Everyone wants to be part of something that is already happening. A marketing plan is a theory, which often looks good on paper, but doesn’t play out quite as expected. A marketing campaign, even on a very small, local scale, is already generating a response, showing what strategies work, which ones don’t, and whether or not there is an active audience passionate about the artist. Whether it’s artists selling their own downloads, YouTube videos getting seven figure responses, hot mixtapes generating a buzz, or high-profile guest spots with established stars, music companies are looking for artists with a story—and they’re looking to enter that story on page 50, not on page 1.

Monday, June 27, 2011

Saturday, June 25, 2011

The Music Biz Quiz



~ Are you cut out for a career in the music biz? Honestly answer the following questions and find out...

1. Do you love writing, recording and performing music? YES / NO

2. Do you hate your day job? YES / NO

3. Are you willing to make sacrifices and take risks? YES / NO

4. Can you live on $10 a day? YES / NO

5. Do you think most bands suck? YES / NO

6. Are you typically a lucky person? YES / NO

7. Do you know what social networking is? YES / NO

8. Do you like to travel? YES / NO

9. In your opinion, are you great at what you do? YES / NO

10. Do you acknowledge that statistically you have little to no chance being a successful musician? YES / NO

~ If you answered:
YES on all 10 - Congrats! You will probably do well in the music biz.
YES on 5 or more - Not a total loss. Try and improve your answers to YES if you are truly serious.
YES on #6 - Well, any things possible. I would say good luck, but I guess you won't need it.

How To Run A Band


~ If you are not familiar with Seth and his real time experiments within the music biz, you should now! Check him out here:
HOW TO RUN A BAND.

Thursday, June 23, 2011

This Is A True Story

~ Well, here it is directly from a horses mouth. This is a true story.
Article source HERE


“Isn’t it such a shame that the music industry is no longer about music? I started playing instruments when I was 10. 16 years later, I find myself leaving a career that I strived over half of my life to accomplish. I gave up almost everything to live in a basement in another country and make music with my bandmates in search of a record deal. We did the impossible and got signed to Roadrunner Records. It was my childhood dream and I had everything I ever wanted. Or so I thought.

“My love for singing and performing soon started to diminish as time and time again we got screwed over by the industry in some way or another. I love being in a band because I love singing and i’ve just found that everything i’m doing is for the wrong reasons. There’s no passion or drive to wake up in the morning and make music with the guys, so i’m not going to do that anymore. Maybe a new venture will come my way and it will restart the fire that I once had.

“We live in an age where labels don’t just take money from music sales, but from almost every form of a bands income. This isn’t the labels fault. They front money to let the bands make their music and put it out. They’re businesses and want to make a profit. But what happens when a band is given money to record an album, puts it out, and then doesn’t sell enough records…? They are evaluated and either dropped or given a second chance with a strict budget… We were dropped. We didn’t even hit 10,000 legal album sales in the USA. Yet looking at torrent sites around the internet, you can easily find 60,000+ illegal downloads. Our music was stolen, the label didn’t make enough money, and now there will be no more music. Why am I saying this? Because this happens to so many other bands and they stay quiet about it.

“After 4 years of working almost every day with the band, the reality is i’ve earned $100 in all that time. I simply cannot afford to continue on. Visa costs, living costs…people seem to think i’m rich because i’m a musician but many of you will know the reality of the industry. I don’t know the future of Mutiny Within, I wish them the best if they decide to continue without me, but i’m moving on and I hope that I find that drive and love for music that I once had.

“I’d like to thank our fans for being awesome and so loyal to us. You’ve been there for us on the road more times than I can remember and it’s you guys that have kept me going through all the bad times because standing on that stage and hearing you sing along is the best feeling I could ever have. We’ve had plenty of haters and i’d like to thank them too for entertaining me over the past few years. I play metal because I love metal. Some people seem to rip anything apart which isn’t their favourite band, yet if I sounded like your favourite band you’d hate me for copying them.

“I’m still on good terms with the band and there’s no bad feelings, so thanks again to the fans, the band, and everybody who has supported me along the way.

Saturday, May 7, 2011

When Dreams Become Goals

~ This is simple, sound advice...
article source HERE.

Humans have the amazing gift of dreaming. It allows us to imagine things that are absolutely crazy, and completely out of our reach. Like flying, staying hours under water – or world domination. That’s what we do. Ambition is a great source of energy. Being able to dream big will give you guts and make smaller dreams feel much more attainable. Ambition will make you creative and more resourceful.
Dreams are only dreams until you write them down. Then they become your goals. – Anonymous

The difference between a dream and a goal is just a question of attitude. Dreams are by definition something that’s out of reach. A goal is something that you plan and work towards. If you start treating your dreams as your goals, then you have already taken the first step towards making them come true.

1. Start Small

The first step towards your dream is to get started. Do something every day, anything. Don’t go and spend tons of money on fancy instruments and studio equipment. Don’t waste time on trying to get a gig at the best venue in your town before you’ve played the toilet around the corner. Start with the stuff that matters and that you know you are capable of handling. Give yourself time to learn your art and the tricks of the trade.

2. Live Cheap

You are immediately limiting your options if you get yourself into too much debt. If possible, start saving so that you have a bit of a buffer if you need to take time out of work, or your car breaks down. Don’t jump at every fancy new gadget that comes your way. Buy stuff only when you really need it. Keep your every day expenses reasonable. The less you spend, the less you need to make money. And that will give you more freedom to do whatever you want.

3. Plan Regularly

Ok, so you played that toilet around the corner a few times now. Maybe it’s time to move on. Take a step back and map out the road to your Big Dream. Break it down to monthly, quarterly and yearly goals. Decide what to do and make time to do the tasks you set yourself. By having a good plan will make each step a bit clearer. It will give you ideas of what you should be aiming for next. It will also help you realise what is useful and what is a waste of time. Set yourself a budget and stick to it.

4. Make Friends

Connections are gold. Your genius will go unnoticed if no one knows about it. The myth of the lonely genius is exactly that – a myth. Successful people are without exception well connected. Luckily making connections is easier than ever before. Connect with other bands, bloggers, music lovers, friends of friends and random people. Don’t try to gain anything from these connections. Have inspiring conversations and people will remember you. Offer to help and people will help you back.

5. Commit

No dream is going to come true if you don’t make a commitment to it. Everything that can, will go wrong. You will lose faith. You will suck. You will run out of money. You will play empty venues. You will be too busy. Sorry, you’ll just have to keep your head down and keep going. Without a commitment life will get in the way and before you know it the attainable goal has turned into a distant dream again.

Friday, April 29, 2011

The Lemmy Interview!


~ A few months back I interviewed Lemmy from Motorhead for the cover of Bass Player magazine. That issue is on the stands now. Lemmy is a huge influence on me, and it was an honor to get this opportunity. Thanks to Lemmy for taking the time and Brian Fox at Bass Player for making it happen. Due to editing restrictions, some elements on the interview got clipped, so I am posting the interview in it's entirety now. Enjoy!



Blasko: Lemmy, I would just like to start off by saying what an honor and a privilege it is to interview you today for Bass Player. I was lucky enough to convince the magazine that I was the right guy to pull off this interview…

Lemmy: Ha-ha, you probably are man.

Blasko: Was there a defining moment in your life when you decided you wanted to play Rock ‘n Roll for a living?

Lemmy: When I saw how many chicks you could get. I was watching this show that used to be on English TV in the 50’s and 60’s called 'Oh Boy!'. It was a live kinda show that always had these visiting singers. They had Eddie Cochran and Gene Vincent on one night and they were both fucking great and they were surrounded by screaming women who appeared to be tearing their clothes off. And then I thought, hey that’s the job for me ya know? That was the very moment right there.

Blasko: I had heard that you were able to see the Beatles before they even had a record deal. Musically speaking, were they a heavy influence on you as well?

Lemmy: I was way into Rock ‘n Roll before that. I mean Little Richard, Elvis, Fats Domino, the Everly Brothers, and Ricky Nelson. I was into those guys long before the Beatles.

Blasko: As a songwriter outside of Motorhead, is there someone living or dead that you would or would have liked to collaborate with?

Lemmy: There are a few of them. Kurt Cobain for one. Lennon and McCartney of course, although you really couldn’t write with them could you? I mean you would end up being beaten to death by the awe of it all. That girl from Evanescence, I would like to collaborate with her. I bet she is a really good writer.

Blasko: Your band Motorhead is one of the worlds most consistent and reliable Rock ‘n Roll bands. You are about to release your 20th studio album*, which is a fucking tremendous achievement. *(The World is Yours available worldwide Feb 8, 2011). There has never been a time when you have changed direction to fit into current trends. Motorhead fans get 100 percent from you on every album and every tour. What would you credit as the secret to the bands “never say die” work ethic?

Lemmy: Well that’s just it, never say die ya know? I mean for one thing, and you have to realize this, I am not qualified to do anything else. I am not going to suddenly quit and become an eye surgeon any time soon. And if I quit, the other thing is… They said we were going to be finished in six months at the beginning of the band. Well, I can’t let all those bastards be right. I would rather die, than let them be right. So here we still are, and now they’re all gone.

Blasko: Sure, but there are numerous musicians that have dedicated their lives to Rock ‘n Roll, however they don’t produce nearly as much material as you do: 20 studio albums, 5 live albums, 8 compilations, 4 ep’s and 21 singles. There has to be a pretty strong amount of love for what you do as well?

Lemmy: Well yeah of course. I always loved Rock ‘n Roll from the first day I heard any. I knew that it was me. It was like an invocation, like being called to the priesthood.

Blasko: Was the writing and recording process any different on the new album “The World is Yours” in relation to any previous ones?

Lemmy: No, it was just the same really.

Blasko: So what continues to inspire you?

Lemmy: One of the factors is that not enough people have heard us yet. We aren’t selling a ton of records, but I will keep on making ‘em until they do buy them. So if they want us to stop making records, all they need to do is give us a number one hit (laughs). Well, that’s not totally true. I mean it is one thing, but really I just enjoy doing it. I love doing it. It’s my life.

Blasko: Sure that makes sense, but do you ever get to a point where you think, “fuck, do I have to play Ace of Spades again”?

Lemmy: I used to get that moment a couple of times, but I killed it. Ace of Spades has been really good to us and it is in fact a very good song. It’s one of the best that I ever wrote. So I suppose you have to put up with it because everybody wants to hear it every night. And you have to realize that just because you have played it every night, they haven’t heard it in this place every night. In a small town on one night it may be the first time that someone has ever seen us, and they have to hear Ace Of Spades because it’s part of our fabric. It wouldn’t be fair not to play it.

Blasko: Speaking of Ace of Spades, the bass intro riff is legendary. As much as say, “Smoke on the Water” or “Paranoid” in my opinion. You’re mid range driven tone and hard-hitting pick style is uniquely undisputed. I assume some of the origin comes from your history as a guitar player, but for readers that maybe don’t know can you explain a little about how your style came to be what it is today.

Lemmy: Well as a bass player my idol was always John Entwistle from the Who, and he had this tone too if you remember. A little bit deeper, but still very much the same. They were one of the best bands I have ever heard in my life. But Entwistle didn’t have to cheat ya see, because he didn’t have to sing. He didn’t have to sing and play the bass line as well. But also as you said, like a guitar player, I like to be heard. I don’t like to be mumbling away in the background. You know, I am a front man. I didn’t get into this thing to be not noticed.

Blasko: You have been very loyal to Marshall and Rickenbacker for as long as I can remember. I suppose if it ain’t broken why fix it, but is there any particular reason you gravitated to those companies?

Lemmy: Marshall because I saw The Who using them and they sounded wonderful, and when I was working for Hendrix he was using them as well, and I thought 2 out of 3 ain't bad. I always liked Marshal anyway. I got my first stack when I was with Hawkwind and it sounded fantastic to me. Like ya said, why fix it?
And the Rickenbacker I just got it for the shape. It was just so wild. The neck was just so skinny as well. I am a guitarist turned bass player don’t forget so it was easier for me to play a Rick because of the thin neck. When I first started Playing Rickenbacker you had to change the pick-ups because the old toasters were no good. They were to trebly. I used to replace them with a few different ones. The original one I had I replaced the pick-up with a Gibson Thunderbird one. That was a great sound, but I wore it out. I killed it. Now Rickenbacker is using much better pick-ups. I don’t have to switch them out anymore.

Blasko: Can you give me a little insight into the history, death and eventual resurrection of your amp Murder One?

Lemmy: Well Murder One we had to lose for a while so that Marshall could copy it. They lost the blueprints to the original. My amps were mostly from the 70’s. The JMP Super Bass 2’s which is quite an exotic animal now a days. You can’t find those things anymore. They are like antiques. Now Marshall has started to make the Lemmy stack and so they copied the Murder One. They are very good amps and I use them quite a bit. For the cabs I use 4 x 15’s flat front and 4 x 12’s flat front in each stack. I have 2 stacks on stage.

Blasko: Wow, that is some serious power.

Lemmy: Yeah it is. That’s what I was after.

Blasko: Personally, I have never worn earplugs in rehearsals or live, and I will probably be worse off for that decision in the long run, but I subscribe to the notion that “ it doesn’t hurt if you like what you are listening to”. Have you ever had your hearing checked?

Lemmy: No, I don’t understand that. If you can’t handle it, stop doing it. What you said is a true statement. If you like the material, than the volume is immaterial. It doesn’t matter. Rock and roll is supposed to be loud by its very nature. What’s the point of quiet rock n roll? That’s fucking nonsense.

Blasko: “Everything Louder than Everything Else” then becomes quite the appropriate slogan. Motorhead is notoriously one of the loudest bands ever. I once heard a story, and I am paraphrasing, but it went something like this… You were at a sound check, and you asked the monitor engineer if he could hear the deafening volume that was coming from your monitors. He looked at you kinda curiously, and your response was “Great, now fucking turn it up’! Is that close to how that story goes?

Lemmy: (laughs) Yes, that’s pretty much it. I think that bit is in the movie*. *(Lemmy: 49% Motherfucker 51% Son of a Bitch, in theaters now and due out on video Feb 22, 2011).

Blasko: The movie is out now, and hopefully by the time this issue comes out that more people will have seen it. I was fortunate enough to see an advance copy of it, and I thought it was incredible by the way. I don’t even have a question here; I just wanted to say I thought it was awesome.

Lemmy: Well, thank you.

Blasko: You may be too deep in it to see Motorhead from an outside perspective as I do, but Motorhead is probably the most significant brands in Rock N Roll. Whether it’s the logo, the song titles the record covers or the band members nicknames, it all comprises one complete vision and presentation. How much forethought went into the Motorhead branding?

Lemmy: Back in the 60’s almost every band had a distinctive way of writing their band name. You know, the Yardbirds, the Beatles or the Who all had their specific logos on their kick drums and record covers. That’s where I come from. As a band ya gotta stand out… ya gotta be customized.

Blasko: Where did the concept of the Motorhead logo originate?

Lemmy: I designed all that, and I still do today. I have all the initial ideas, but we don’t always use them if they are too silly.

Blasko: You have one of the most recognizable looks in rock n roll. So much so, it has been immortalized in video games and cartoons just to name a few. I don’t get the impression it is anything short of 100 percent genuine, but in terms of branding a self-image, how important do you think it was to your career?

Lemmy: Very! It was essential. You see that every night with Ozzy don’t you? You would recognize that guy from 30 miles away.

Blasko: Well, to me that’s the school that I come from. Everything has an identifiable look. Something where you take one look at it and go “yup, that’s me”! And today, I feel that a lot of that has been lost. Nothing makes noise anymore. Nothing stands out.

Lemmy: That’s because there are no heroes anymore. That’s the problem. People are too scared to be heroes.

Blasko: What wisdom can you share with the aspiring rock stars reading this magazine right now?

Lemmy: I’ll tell ya what wisdom I can give ‘em… nothing. And I’ll tell ya why. It’s because the problems I encountered on my way up this ladder they aren’t ever going to experience. They will have their own problems because they are in this time. I never came across their problems because I was in that time. So they are going to have to make their own mistakes and figure out a way to cope with them. And even if I gave them all my advice from chapters 1 through 56 it still wouldn’t help them. There is no real advice you can give to anyone about anything. If you want to do something enough, you will just cope with it ya know? Stop waiting on a bail out clause from someone else’s advice, because that won’t help. It won’t be a cushion, and it certainly won’t help you avoid anything in the future. My advice may end up just causing confusion (laughs).

Blasko: Lemmy, I have just one last question for you. If Little Richard is one of the originators of Rock ‘n Roll, and Motorhead is one of the kings of Rock ‘n Roll, what is the future of Rock ‘n Roll?

Lemmy: I have no idea. I hope it cure’s up a bit though, because it been pretty miserable for a long time.

Sunday, March 27, 2011

The New Music Business Model: Integrity = Bullshit

~ You hip to this Rebecca Black "hit" Friday yet? As a young musician with aspiring dreams and goals in 2011 this will either be a source of inspiration or suicide depending on how you look at it. Allow me to paraphrase / quote Peter Shankman in relation to this topic: "We like destruction. We embrace mediocrity because we need some level of proof that we're not the worst things out there". Enjoy the article, but I refuse to post the video.

Move Over Major Record labels, independent artists are becoming top sellers on iTunes today. New music artist Rebecca Black is living proof independent careers are more possible than ever. Recently going viral with a $2000 music video shot in California, her single "Friday" is going to earn over $1 million dollars thanks to her innocence.

Rebecca Black "Friday" YouTube music video has over 44 million views to date. According to iTunes, the song itself has sold over 2 million units, making her one of the hottest selling artists today. The only artists to strike double platinum in single sales lately is Justin Bieber, Lady GaGa, and Wiz Khalifa who she tops individually in daily averages on video views.

Monday, February 21, 2011

Launch Music Conference 2011



If you are on the east coast, or maybe need an excuse to travel to the east coast, you might want to think about attending the Launch Music Conference April 21 - 24. This is it's 3rd year running, and for what you get it is definitely worth the low price tag.

Network. Build relationships. Get your music heard. All things that your career requires.

Check out more info on their site HERE.

See ya there...

Sunday, February 20, 2011

Success or Death

"Success or Death" should be your new mantra.
Without dreams we are nothing.
We might as well be dead.

I will tell you this: Please DO NOT think that your success is defined in the music business by how much money you make. If that is your goal, then I politely suggest you quit now, or wrap you head around this: Please DO measure your success by how much music you make.

Make great music. Make music that makes you happy. Make music that gets you out of bed every morning. Make music that is an escape from the responsibilities of everyday life.

Do this and consider yourself a success!

What are you doing right now?
What steps are you taking to reach your goals and make your dreams a reality right now?
How will you define your own success right now?

~ Thanks to Hugh Macleod and his new book Evil Plans for inspiration.

Tuesday, February 15, 2011

Your Daily Online Check List

~ I found this on the Music Think Tank. Read the full article HERE.


Do you or your band have a daily online routine? You better. At the speed this world moves you can’t afford to miss even one day of what is happening. Your competition is not sitting still, so you better be out there. But as a band you have to find a balance that is not going to hinder your ability to be a band. You need to write, rehearse, record, perform… if you don’t do any of those things, being online won’t mean much.

So I thought I would take a look at my daily online routine and maybe you can apply to it your routine.

10 Things Every Musician Should Do Online Every Day

1. Quick Email Scan. – When you wakeup, you’re a band, so whatever time of the day this might be is fine. Grab your iPhone or smartphone and do a quick scan of your email for anything important or urgent. Respond to those very urgent emails right away. You will know what they are when you see them.

2. Clean out garbage email. – Get out of bed, get yourself some coffee, breakfast, whatever you need to get going. Sit down and open your laptop, clean out all the garbage email you received overnight. Even with spam control all our inboxes get filled with crap. Get rid of it now so you only have real messages to deal with.

3. Review all new Twitter followers. – Twitter will send you a email for every new follower you receive. Do a five second scan of those new followers. No profile picture, no website link, no profile description, nobody follows them; delete the email and go on to the next one. If they have these items go check their profile in Twitter. Do a quick three second scan of their tweets, if it interests you follow them back. If they are clearly a music fan, a fan of your band, a fan of your style of music, a fan of similar bands… follow them back and send them a quick Direct Message thanking them for following you. Do this for everyone who is following you.

4. Do a Twitter brand review. – While in Twitter check for new Mentions of your Twitter ID. Check for any of your tweets that have been retweeted. Review your saved searches. Basically you are doing a review on who is talking about you on Twitter. Personally reply to everyone who mentions or retweets you. The searches could be for your real name, maybe your site URL, album title, anything. The key here is to get involved in the conversation!

5. Facebook initial review. – Review any friend requests. Check Notifications. Check Facebook Messages. See what is happening in your Facebook world. Just as you reviewed Twitter followers, do the same for Friend Requests. Do you have any friends in common? Are they clearly a music fan, a fan of your band or a similar band? If you accept their request, send them a quick message, or leave a wall post thanking them for the request. Check all your notifications. Who Likes your posts, left you comments, etc. Respond to comments that have been left. Check your Facebook messages. Same sort of review you give to your email can be applied to Facebook. Delete the garbage and respond to those that are important.

6. Facebook News Feed Review. – Do a quick review of your News Feed’s Top News. This will let you see what stories have the most activity. Leave comments and Likes on anything you like or anything that could help promote your band. Then switch over to your News Feed’s Recent News. This is a full list of everything all your friends have posted. Again, leave comments and Likes as you see best. Review everything since you last logged in. The key here is to get involved in the conversation!

7. Facebook Page Review. – Same drill, review all posts by fans. Review all comments. Respond to EVERYONE who left you a post or a comment. The key here is to get involved in the conversation! See a trend here? You have to talk with your fans on Twitter and Facebook.

8. Back to email. – Respond to any important emails. If using Gmail which I highly recommend… Star important emails you need to follow up on later.

9. Review your RSS feeds. – Switchover to Google Reader or your RSS reader and do a initial review of important feeds. Look for new, interesting and important stories. You can Star them in Google Reader to come back later for a full read. RSS feeds are the fastest way to keep up with new content added to your favorite websites, without having to visit every single one of them. You only visit the site when you find a new story that interests you. Be sure to review RSS feeds from other bands, see what they are doing.

10. Check your web or blog stats. – I bet most people never do this. This is so important, do not ignore it! Stats will tell you what your fans like and don’t like. Where they are coming from and where they are going. Be sure to look at these few numbers daily: Total traffic, Top stories, Referring sites, Top searches inside your site and searches that delivered you traffic and top exiting links (what links to external sites are being clicked). Google Analytics is a great free web stats tool to use on your website. WordPress.com Stats is a great plugin for a WordPress site that delivers great stats. Numbers don’t lie, so pay attention to them.

Now go write a song!